Naturally, this is great news for more innovation-friendly oil companies who are embracing content marketing and inbound-based marketing techniques, which do not hold back on deploying the full toolbox of modern digital marketing (SEO, PPC, PR, UX-friendly oil and gas web design, etc.) to excel at lead generation and capture market share from their slower competitors.
Small and midsize players in the space can take advantage of this gap between what bigger, older companies are doing and what marketing strategies, tactics and tools are available to them in order to grab market and revenue share from their slower-to-adapt competitors. For example, they can position niche products and services in the space with the right messaging and through the best marketing channels in order to gain market share.