There are plenty of digital marketing agencies touting tool and industrial expertise. Most emphasize a few digital tactics for lead generation, but this is scattershot at best. Instead, we develop a comprehensive marketing plan by diving deep into your specific business challenges, competitors, and industry dynamics, then leverage this research to target fully-developed buyer profiles on the channels they frequent.
Your specific industrial buyer might respond to email campaigns and social media outreach. Yet, some seasoned buyers prefer face-to-face meetings at tradeshows and industry gatherings, still relevant channels in the tool and machinery space. Early research informs a well-rounded strategy and removes the guesswork around who to target.