Account-based marketing (ABM) is a relatively new frontier in the trucking and logistics world, but more forward-thinking fleet companies know it’s the wave of the future. In targeting key accounts with ABM, we also align sales and marketing around core objectives and priorities to drive efficiency and get more out of every marketing dollar.
ABM allows you to fully orchestrate activity, whether digital or traditional, that meets targeted buyers on their preferred channels. Then, a seamless content process evolves, from educating them on your value proposition to continuous re-engagement that doesn’t just end in a sale, but nurtures relationships and brings repeat revenue.