Technology buyers and decision-makers are often cast as quality-obsessed research hounds who value committee and peer input as much as their own findings. Frankly, this is only one small piece of the targeted buyer profile. Given that the search for a hardware partner involves several people, the Elevation team employs a proprietary research process to evaluate the wider range of decision-makers inside the committee, as well as the influencers outside of it.
We also study the competitive environment to see how your product measures up, and whether it stands out. We can then align your value proposition to the buying committee’s habits, preferences and business rhythms, enabling you to target content to the right stakeholders at the right time on their decision-making journey.