Tactics determine so much in B2B lead generation. For example, a microsite adds thousands of new contacts to your sales pipeline and giving away an ebook will get you thousands of email campaign leads. Smart blog, SEO, and content strategies boost website traffic and increase the flow of prospects for your sales team. The above scenarios are ideal, and for our clients, these wins are common. Would you like it to be your B2B lead gen success story?
In the digital age, it’s easy to copy a competitor’s successful tactic… only to find it falling completely flat for you — because every brand and audience is unique. In B2B lead generation, you usually need 7 to 13 touchpoints before the lead takes a direct business action, and further, these touchpoints cannot be random. To get the most impact out of those necessary touches, you must keep your company message and story top of mind in a way that’s relevant to your audience.