It’s about understanding the market landscape, the competition and the customers—synthesizing novel insights into targeted strategies that hit home. Your results? Increased win rates, speed to close, deal size and revenue.
In B2B marketing, the upfront research extends to understanding the market channels, the consumers at the end of these channels and how best to reach them. Our systematic, data-driven process ensures that your sales team is not just shooting in the dark but using a knowledge-based, laser-guided approach to securing new business.
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People sell what they know. Our agency’s sales enablement services ensure that your sales team is equipped with the information and resources they need to sell your products or services successfully.
- Sales process mapping
- Content strategy and development
- Sales collateral
- Pipeline analytics
- CRM implementation, integration and optimization
- Lead-scoring models
- Lead-management workflows
- Custom sales and marketing portals
- Sales incentive program design and management
- Sales library development and optimization
- Sales templates and automation
- Sales playbooks
- Data validation/build
With key buyers becoming increasingly informed and accustomed to exploring their options online, aligning your sales and marketing efforts is vital for catching the eye of potential customers early. To this end, Elevation Marketing uses industry-leading sales enablement methods and technology platforms that facilitate unified and coordinated training, market intelligence, content management and communication. Our systematic process delivers reliable results that include tapping into new sales sources.
- Sales process mapping: A clear, well-defined sales process is key to success.
- Content strategy and development: The right content that resonates with your prospects can make all the difference.
- Sales collateral: We provide high-quality assets to support your sales team and convince your prospects.
- Pipeline analytics: Understand your sales pipeline better with our in-depth analytics services.
- CRM implementation: Manage customer relationships more proficiently with a robust and properly integrated CRM system.
- Lead-scoring models: Prioritize your leads effectively.
- Lead-management workflows: Keep your sales team focused and productive with efficient workflows.
- Custom sales and marketing portals: Access all your sales and marketing resources and tools in a centralized hub, designed for your unique needs.
- Sales incentive program design and management: Motivate your sales team with well-structured incentive programs.
- Sales library development and optimization: We organize and optimize your sales materials for easy access and use.
- Sales templates and automation: Streamline your sales processes.
- Sales playbooks: Equip your sales team with strategic playbooks for various sales scenarios.
- Data validation/build: Ensure your sales data is accurate and up to date.
We’re not like other sales enablement agencies. At Elevation Marketing, we believe that knowledge of buyers is the engine that drives high-performance sales and rich data is the high-octane fuel.
Our comprehensive B2B sales enablement solutions are engineered through a knowledge-oriented and iterative approach that empowers us with a precision-tuned understanding of how sales teams engage with marketing. Knowing your target audience and customer journey allows us to equip your sales professionals to get breakthrough materials in front of their prospects at the right time and place.
By synthesizing buyer priorities with your business goals, we give your sales team a competitive advantage in the race for market share.
At Elevation Marketing, we have the agency experience, talent and resources to create sales enablement programs that ensure you get the most from your marketing investment. We conduct extensive qualitative and quantitative research, develop a clear strategy grounded in the results and collaborate with our customers to build an effective sales enablement program well before we create resources and execute a marketing campaign.
Research illuminates opportunities. An innovative marketing strategy lights the way forward as you capitalize on those openings. World-class sales enablement is the spark that closes the deal.
Forming a powerful alliance that leverages collective and institutional knowledge is key to our approach. We work synergistically with our clients to build sales enablement solutions tailored to their unique needs. This preparation ensures that when we create sales enablement resources and execute marketing campaigns, they are laser-focused and impactful.
Working in close collaboration, we ensure that everyone involved in your brand’s sales process is set up for success. This includes:
- Internal sales teams: We equip them with a comprehensive understanding of your product or service, its unique selling points, and the specific customer challenges it solves.
- Distributors and resellers: We provide them with clear insights into how your product or service complements their existing product suite.
- Partners: We share the essential details of your product or service, empowering them to support your sales efforts effectively.
Leveraging our wealth of global B2B agency experience, Elevation Marketing creates robust sales enablement programs designed to maximize your return on marketing investment. We begin by conducting in-depth qualitative and quantitative research, mapping out the market landscape. Using this foundation, we develop a clear and actionable sales enablement strategy, designed to leverage your unique strengths. Research uncovers opportunities, a strategic marketing plan illuminates the path forward and sales enablement acts as the spark that closes the deal, turning potential leads into loyal customers.
Our B2B sales enablement services are not a one-time deal, but a continuous cycle of innovative improvement powered by data sets that are both accurate and complete, another factor setting us apart from most B2B agencies. We’re always learning, adapting and growing. Our goal is to provide data-driven B2B sales enablement solutions that consistently empower your sales professionals with resources and insights they can use to convert more prospects into loyal customers.
Frequently Asked Questions
What is B2B sales enablement?
B2B sales enablement gives sales teams the knowledge, content and tools to have better conversations at every stage of the buying cycle. The goal isn’t more activity. It’s more effective activity: reps who understand the buyer’s problem, know which asset to use at which moment and spend less time building materials from scratch and more time closing.
Related Case Study: CHS: A Successful Product Launch
What is partner enablement in B2B sales?
Partner enablement equips distributors, resellers and channel partners with the product knowledge, messaging and sales tools they need to represent your offering effectively without direct support from your team. Without it, partners default to selling whatever’s easiest in their portfolio, which usually isn’t your product.
Related Case Study: Avnet & HP: On-Demand Tools Amp Up Technology Expertise
What is B2B sales automation?
B2B sales automation handles the repetitive tasks that eat into selling time: scheduling follow-ups, logging CRM activity, triggering outreach sequences and routing leads to the right rep. Unlike marketing automation, it’s built around the sales workflow and the rep experience. Reps who spend less time on admin spend more time in actual selling.
Related Case Study: Haas Automation: Mobile Sales App Increases Sales Capabilities
How does sales and marketing alignment work in a sales enablement context?
Sales and marketing alignment in enablement starts with a shared definition of what counts as a qualified lead, what content applies at each funnel stage and who’s responsible for what. When both teams agree on those fundamentals before campaigns launch, reps get leads they can use and marketing gets feedback that improves the next round.
What is a B2B sales playbook?
A B2B sales playbook codifies what works across the sales team so top performer knowledge doesn’t stay trapped with individuals. It documents the discovery questions, objection responses, competitive positioning and closing approaches that produce wins. A playbook built on actual deal data outperforms one built on what leadership assumes the process should look like.
What is B2B sales collateral and why does it matter for enablement?
B2B sales collateral from an enablement standpoint is less about producing assets and more about making sure the right assets reach the right rep at the right moment. A library nobody uses is just files sitting in a folder. Collateral embedded in the CRM or a sales portal, tagged by stage and persona, helps sales teams access the best tools.
Related Case Study: Loveland Products: App Simplifies Sales Collateral Creation
Partner with Elevation Marketing, your trusted B2B sales enablement agency, to empower your sales team, streamline your sales process and boost your conversion rates.