Fintech can be a noisy, complicated space, and buyers crave content they can trust. Our clients have used B2B marketing content to help demystify fintech’s complexity for customers while building their presence as a thought leader. White papers, webinars, videos, podcasts and blogs are examples of content that can inform while building brand trust without the hard sell.
More fintech enterprises have discovered content is king. One survey found 66 percent of successful fintech companies produce content on a monthly basis, and 42 percent on a weekly basis. But content for content’s sake isn’t the endgame. Your fintech marketing agency partner must strategically flesh out the right content for your buyers instead of “trying” a few tactics that may only contribute to industry sales noise, miss targets entirely or, even worse, turn prospects away.