JCB, the world’s third largest construction equipment brand and relative newcomer to the American market, sought to establish a foothold in the U.S. agriculture industry. Competing against heavyweight global brands, JCB needed to improve its brand recognition to stand out in the saturated marketplace and attract qualified leads.
Case Study: JCB – 2,968 Qualified Leads in Less than Three Months
Leverage targeted marketing to build relationships with dealers, increase brand awareness and boost sales. The geo-targeted ‘Get More Done’ campaign distributed timely and relevant messaging to local dealers through a series of outbound marketing strategies.
The multifaceted campaign established JCB’s U.S. presence and successfully enhanced American farmers’ perception of product quality in just three months.
- 1,635,050 impressions generated
- 2,968 top-of-funnel leads
- $0.15 per touch point