INTEGRATED MARKETING CAMPAIGN AND BRAND AWARENESS
To accelerate its momentum in Germany and the U.K., Amazon Business wanted a fresh, exciting, integrated marketing campaign to attract prospective customers, drive engagement and web traffic, and position the company as an indispensable partner to organizations of all sizes and types. They needed a creative, integrated campaign to raise awareness of the brand.
Elevation Marketing was already familiar with the nuances of the U.K. and German markets through its work with other Amazon divisions. It put that knowledge to work developing a marketing strategy, creative design and assets that would entice customers to explore the full Amazon Business value proposition.
Elevation Marketing produced a full suite of campaign assets in alignment with creative concepts, including online, print, social media and radio ads; out-of-home experiences; direct mail and email; a social media contest; and a landing page. All were produced in German and British English. Elevation’s strategy, creative, media plan and social contest drove registrations well above expectations.