The industrial manufacturing industry may not be the first industry you think of when you hear the phrase “interesting and sought after content.” Industrial manufacturers themselves might be the first to admit their line of work is niche and not always of wide interest to the general public. Which makes the following list even more impressive: We put together the top eight best industrial manufacturing blogs currently publishing content.
TOP 8 BEST INDUSTRIAL MANUFACTURING BLOGS
The following blogs vary in many ways, but they all have one thing in common: They generally offer the most interesting, innovative, and thought-provoking content from a wide variety of industry thought leaders. Get your bookmark tool ready and let’s dive in.
1. MANUFACTURING BUSINESS TECHNOLOGY
MBT is an offshoot of the bigger Manufacturing.net blog. While the parent blog is a great resource with excellent content, we’ve chosen MBT specifically for this list due to its longstanding readership (the magazine has been in circulation for nearly three decades) and consistent dedication to covering the entire scope of the industry.
A leading source for industry overview and news, anyone in industrial manufacturing should add this blog to their rotation. MBT is also a great resource on marketing industrial companies.
2. MANUFACTURING INNOVATION
This blog, brought to us from The National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership, is sectioned into eight distinct sub-categories:
- Advanced manufacturing
- Data & Trends
This succinct demarcation of topics makes it incredibly easy for visitors to quickly find what they’re looking for when it comes to specific questions, issues and interests. New manufacturing strategies, industry tools and opportunities for manufacturers are just a few of the things luring visitors to the site. This blog is definitely one to add to the resource list.
Visit Manufacturing Innovation
Industrial Marketing Today is a popular space hosted by Achinta Mitra, the owner of Tiecas, Inc., an industrial marketing and consulting company. Many companies make the mistake of using their blogs to self-promote above all else. Mitra, however, is so passionate about his line of work that his blog is a goldmine of topical and evergreen content, including webinars dedicated to helping its readers understand and optimize marketing industrial efforts in the industry.
From SEO tips to in-depth reviews of mountains of industry data, IMT is the place to go for all your industrial manufacturing marketing tips and a bonanza of B2B industrial marketing content.
4. MANUFACTURING TRANSFORMATION
Hosted by Apriso Corporation, the stated mission of the Manufacturing Transformation blog is “to provide a community forum to discuss various facets of today’s global manufacturing transformation.” Publishing frequently and with an extensive list of thought leaders guest blogging for them, this site is a great example of content that touches on real pain points of the industry while completely eschewing promotional posts (always a smart move – content marketing should never be just about your products/services).
The contributors here are passionate about their topics and do a great job of proposing solutions to issues you might not have even realized you had. Definitely give these guys a visit.
The Manufacturers Alliance for Productivity and Innovation boasts a verbose and wide-ranging blog dedicated to running the gamut of anything and everything manufacturing. MAPI runs continuing education courses, webinars, live meetings, councils, summits and forums, and their blog reflects the deep well of knowledge needed to consistently create content to be used in each.
In addition to the huge bank of constantly growing content, MAPI dedicates an entire section of its site to forecasts and data analyses covering the entire industry. Data nerds will especially love this one.
Shopfloor, the blog from the National Association of Manufacturers, is a bit different than the other entries on this list. Touting itself as “the voice of the manufacturing community,” NAM’s Shopfloor has a stated mission to keep industry members up-to-date on policy changes, production cost fluctuations, global leadership, trade regulation and more. This means less of a focus on actual products and more of a focus on the inner workings of the industry.
Looking to see industrial manufacturing employment trends, or updates on court rulings that might affect your 2016 and beyond business plan? Shopfloor is the resource.
7. CERASIS BLOG
Cerasis, a “third party logistics company with a focus on technology and managed transportation services” hosts a blog popular in the industry. Naturally, the Cerasis blog has a focus on freight management, but also touches on logistical solutions in manufacturing with technology
Even if you’re not in the freight management sector of the industrial manufacturing industry, this blog is a great resource for trends to watch out for, changes in manufacturing strategy, and how technology is shaping the future of the industry – and quickly.
Visit Cerasis Blog
8. MANUFACTURE THIS
If you’re in the industrial manufacturing industry, you know all about the Alliance for American Manufacturing. AAM is the non-profit, non-partisan group of leading manufacturers and steelworkers in the US. While largely focused on public policies that will strengthen American manufacturing, the blog is a great source for current events and happenings in the industry, including infrastructure and innovation.
Manufacture This is concerned with staying at the forefront of the industry while remaining competitive in both development and employment. This is the blog to follow to keep the pulse on the industry.
Visit Manufacture This
So tell me … did we miss any? Tell us on Twitter what industrial manufacturing blogs you visit frequently. What makes them great?