Your customers may love your brand today. Yet, market changes inevitably come and, with them, the charm of your brand may fade. Your branded assets may no longer resonate as strongly as they once did. To keep your competitive edge in the changing marketplace of tomorrow, it is critical to learn what motivates your customers and leads today and what will motivate them tomorrow. After all, enduring customer loyalty is one of the main drivers of future growth, yet it should never be taken for granted.
So, you need innovation, both bold and true to your brand and your customers’ needs. Yet, while everybody talks about innovation, few have a proven process that goes beyond ideas and into actionable advantages for your business today and into the future.
That’s why clients love our Innovation Process:
Look/Listen/Learn: The success Elevation Marketing delivers for its clients is driven by data and insights into target market(s), users, competitors, and trends. That’s why we take the time to get to know your organization and business situation quickly and effectively. All future research and innovation will be propelled by the insights we gather at this stage.
Envision: This is where we dream together with our clients, industry experts, customers, and other relevant parties. We have the processes, framework, and techniques to make this both strategic and creative – the best idea-generation workshop your company ever had.
Activate: Here, we take the most promising concepts from the previous stage and make them sound and look even stronger. Call it prototyping, if you will — this is where ideas get shaped, evolved, tested, and validated.
Forward: Yes, we now have validated innovation solutions and know what to do with it. So, it’s time to move forward with implementing them into the appropriate parts of your business processes, teams, supply chain, customer lifecycle, and so on.
Thanks to our approach, we provide our clients with innovation strategies and solutions that leverage their capabilities, their customers’ needs and desires, their culture and vision, and their business goals. This process is highly collaborative and is based fully on design thinking.
Naturally, the actual deliverables of our innovation process vary depending on your business. Whether they are product concepts, service concepts, brand concepts, or actionable business strategies – they are directly driven by your company’s, customers’ and marketplace needs as articulated in this refined and proven process.
The resulting buy-in not only gives you better acceptance of new products and services, but also assures enduring customer loyalty (which is one of the main drivers of future growth).