79% of B2B leads never convert to sales…
…and a massive 82% of B2B buyers think sales reps aren’t prepared to continue the digital conversations that marketing starts.
In this essential 30-minute webinar, we review the internal and external factors that are keeping these two dependent organizations on separate tracks and share a proven process that aligns marketing and sales at key touchpoints, unlocking the revenue potential both teams are leaving on the table.
Senior leaders in both marketing & sales will gain a firm understanding of:
Why today’s B2B buyer is actually making the marketing & sales gap wider
Guidance on how to implement your solution even within the most decentralized organizations
Access to real-world case studies that show triple-digit increases in revenue through marketing & sales alignment