Marketing vs. Sales: Can This Revenue Be Saved?

A Webinar Exclusively for Senior Marketing & Sales Leaders

It’s true:

79% of B2B leads never convert to sales…

…and a massive 82% of B2B buyers think sales reps aren’t prepared to continue the digital conversations that marketing starts.

In this essential 30-minute webinar, we’ll review the internal and external factors that are keeping these two dependent organizations on separate tracks and share a proven process that aligns marketing and sales at key touchpoints, unlocking the revenue potential both teams are leaving on the table.

Senior leaders in both marketing & sales will leave this session with a firm understanding of:

Why today’s B2B buyer is actually making the marketing & sales gap wider

Guidance on how to implement your solution even within the most decentralized organizations

Access to real-world case studies that show triple-digit increases in revenue through marketing & sales alignment

It’s true:

79% of B2B leads never convert to sales and a massive 82% of B2B buyers think sales reps aren’t prepared to continue the digital conversations that marketing starts.

In this essential 30-minute webinar, we’ll review the internal and external factors that are keeping these two dependent organizations on separate tracks and share a proven process that aligns marketing and sales at key touchpoints, unlocking the revenue potential both teams are leaving on the table.

Senior leaders in both marketing & sales will leave this session with a firm understanding of:

  • Why today’s B2B buyer is actually making the marketing & sales gap wider
  • Guidance on how to implement your solution even within the most decentralized organizations
  • Access to real-world case studies that show triple-digit increases in revenue through marketing & sales alignment

About the Presenter

Lorie Loe
Executive Director of Content & Client Development

An acknowledged industry leader with over 20 years experience in content marketing and strategy, Lorie’s deep expertise integrates a highly creative and intuitive approach to B2B storytelling with practical implementation and measurement throughout all organizational tactics and channels. Lorie is a sought-after expert on the topic of practical content strategy and applying real-world marketing to the art of B2B storytelling and digital marketing.

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