Meet Our President, Scott Miraglia! For the month of November, we sat down with our fearless leader, Scott Miraglia to learn more about him and Elevation! Keep reading to find

In 2017 I wrote a blog titled Secret Agency Cost Formula (For B2B Marketing Agencies). The blog was a deep dive into the way agencies price their services and why

Account-based marketing is continuing to gain popularity in the business-to-business market and 67% of brands now leverage account-based marketing. The success of the ABM model at saving B2B customer acquisitions

Disruptive technologies are turning up the competitive pressure on B2B companies, pushing them to reevaluate channel business models for selling to the modern buyer. With the Internet of Things and

According to a recent Gartner report, there are three main pieces to the future of B2B sales strategies that contribute to an evolving B2B sales approach. These are: digital scalability,

Nobody could have foreseen the events of 2020. The Covid-19 pandemic has dramatically shaken up almost every single industry, forcing brands to rethink the way they operate now and in

Meet Digital Marketing Specialist, Carly Kamm! Tell us about a typical day in the life of Carly Kamm. I normally get to the office at about 8 am every day. I always

A few months back we published a blog article detailing the importance of paid social in your B2B marketing strategy. After spreading awareness about the importance of paid social, we

Many professional services businesses are turning to content marketing to build trust with their audiences. Personal relationships are key in this kind of business, and educational, informative content is a

It’s been a rough year, and there are still almost three months to go. Even so, it’s not too early to start looking back at some of the B2B marketing

Successful marketing campaigns target the right people at the right time with the right message. They resonate with a specific group of people who are then more likely to move

It’s not an overstatement to say that data has taken an increasingly integral role in modern business processes. From operations to strategy, data determines every step a company takes and

Manufacturers and retailers of artificial turf playing surfaces have enjoyed a loyal customer base for decades. The fairly traditional industry hasn’t had to dramatically evolve over the years, but this

Chatbots have become a hot topic in recent years due to their ability to simplify several marketing processes. These intelligent automated messengers speed up the process of qualifying sales leads

Tool manufacturers face fierce competition. New products are created almost every day, and the changing needs of buyers means they have to regularly pivot to keep up with them.  Staying

While Facebook is traditionally seen as a B2C marketing platform, many B2B brands find themselves asking "Is Facebook important for B2B marketing too?". 2.23 billion users are active on Facebook

Meet Group Account Director, Steve Depuys!     Tell us about a typical day in the life of Steve Depuys. I am blessed with an awesome team that is highly collaborative yet

Brand stories make B2B companies relatable. B2B purchases aren’t as emotionally driven as B2C purchases, injecting a sense of empathy and human-ness into your brand story is important for forging

Purchasing hardware technology is a lengthy process for brands. There are often multiple stakeholders invested in the decision, and buyers must weigh the risks and benefits that come with each

Wholesale B2B purchasing is increasingly resembling B2C purchasing in a few crucial ways. First, B2B buyers (who tend to be Millennials) are accustomed to making purchases online. These are digital

The world has changed dramatically in the past few months. At the start of 2020, we had no second thoughts about meeting up with friends for dinner, booking a flight

It’s harder than ever for trucking and logistics companies to stand out today. The competition is increasingly difficult to beat, and customers are very often extremely price sensitive. This means

The trucking and logistics industry is becoming increasingly saturated. This means that companies operating in this arena face stiff competition and need to find unique ways to stand out. The

In today’s world, your digital presence is more important than ever. Companies with a business-to-business (B2B) model are expected to present themselves professionally online in order to gain trust and

Nudging a B2B buyer to the point of sale is really just a case of providing the right information at the right time and in the right place. In the

In June and July 2019, the Content Marketing Institute (CMI) surveyed nearly 700 North American B2B marketers for their B2B Content Marketing 2020 report. The respondents came from a wide

Branding isn’t the first thing that comes to mind when you think of the trucking industry. The main aim is to transport goods from one destination to another, and that’s

Meet Director of Client Strategy, Greg Setter!     Tell us about a typical day in the life of Greg Setter. I wake up around 5 am to hang out with

People tend to think of paid digital media and content marketing as two separate categories, with the latter promoted or amplified using social channels, email and sharing. But paid media,

There are more cars on the road than ever before. And, with more cars comes the need for more parts, and more industry-specific manufacturers. The sheer growth of the automotive