The COVID-19 pandemic accelerated adoption of electronic payments across consumer markets, including low-touch and contactless payment alternatives. Furthermore, increases in fees for traditional financial transactions, such as standard checks, further

Overcome the challenges impacting B2B agriculture in 2023 Agribusiness has been weathering the unique recession we’re in with additional challenges: supply chain issues, inflated input costs, global economic issues and

How to overcome the current issues impacting the healthcare industry The B2B healthcare industry is vast with many different segments. A lot of mid-market companies are developing innovative products and

In 2023, consumer spending on devices is predicted to fall as recession fears intensify. Yet, for the B2B technology sector overall, spending on digital technologies will continue to increase in

Overcome the challenges impacting B2B manufacturing in 2023 B2B manufacturing businesses have been weathering the unique recession we’re in with added challenges: supply chain disruption, parts shortages, inflated input costs,

Chemicals are the stuff of life, literally, and they’re big business. There is precious little on Earth that doesn’t pass through the chemical industry. The German behemoth BASF, which sits

Apply Our Manufacturer-Proven Strategies to Engage Customers and Grow Sales No matter your manufacturing industry or type, if you’re a manufacturer, change-inducing factors like Industry 4.0 and long-term market and

Updated April 3, 2023 Your B2B brand is a key foundational piece for your entire marketing strategy. Yet, even well-established B2B businesses may lose sight of their brand identity. It’s

When looking for a new B2B marketing agency — whether it’s a full-service, digital, brand and/or advertising agency — to partner with, CMOs and their teams must know what questions

Updated: May 5, 2022 If your customers aren’t all the same, why are your marketing messages?  Personalization has long been a problem for B2B marketers, especially as buyers increasingly prefer

Effective B2B website design brings the right traffic to your business website, engages visitors with informative content that keeps them on your site longer and keeps them coming back and,

Transformational advertising can help you connect with modern buyers on a deeper level. Transformational advertising is a new marketing method that overturns the traditional product-centric selling approach.  It’s an approach

Updated: 12/2/22 Digital marketing is responsible for reshaping the way companies sell products to customers and the channels they use to do so. Although this shift is especially prominent in

This month, we are featuring our incredible Sr. Art Director, Diana Bergquist! Read below to learn more about Diana and her role at Elevation. 1. What is a typical day

The B2B buying journey is complex. Back in 2019, Gartner’s modern buying journey revealed that B2B buyers find new vendors, products, and services via a nonlinear buying loop that looks

B2B public relations (PR) is more strategic and targeted in terms of media approach than B2C. This is because with B2B PR, the priority audience targeted is B2B buyers and

In a post-pandemic world, B2B customers' expectations have forever changed. If there is nothing else you do in 2022 except ensure your online channels tell your brand story effectively to

  This month, we are featuring our talented Digital Outreach and SEO Specialist, Jarrett Jensen! Read below to learn more about Jarrett and his role at Elevation.   1. What

B2B marketing is quickly changing. We’re seeing brands using empathy, humor, celebrity influencers, and even Tik Tok­—historically B2C marketing strategies—to reach out to buyers and decision-makers of small and large

Typically, when we talk to business to business (B2B) customers, there is the marketing problem and there is the business problem. So, if you’re trying to find and hire a

Who’s your No. 1 salesperson? Since most B2B buyers do online research well before they contact a salesperson—if they do at all—a good argument could be made that it’s your

The COVID-19 pandemic accelerated the adoption of account-based marketing (ABM) from 77% in 2019 to over 94% in 2020. That trend is probably not going to change in 2021 and

For the month of December, we are honoring our incredible Traffic Manager, Sophia Zach! Read more below to learn about Sophia and her role at Elevation. What is a typical

Many B2Bs mistakenly think of social media marketing as a bailiwick for B2C marketing. But today, more than ever, social networks are one of your best B2B marketing tools. A

As the saying goes, a good idea doesn’t care where it comes from. But what if the people with whom you surround yourself come from similar backgrounds? Nearby towns and

Let’s face it, nobody wants to make mistakes, especially when it involves your company’s bottom line. No doubt, you’ve worked hard to avoid them. And yet, over the years top

We looked at content from the best B2B digital marketing agencies worldwide and combined it with our own vast experience advising clients on B2B marketing, to bring you the following

For the month of October, we are celebrating our incredible Public Relations Manager, Bianca Repasi! Keep reading to learn more about Bianca and her role at Elevation! 1. What is a

Updated February 28, 2023 B2B healthcare brands see real results when they use the voices of respected experts and brand advocates to speak to their target audiences. This new age

Managing your brand’s messaging is a crucial aspect of your business’s marketing efforts. A messaging matrix provides your company with a solid foundation for building strong connections. It accomplishes this