INNOVATION REBOOTS ‘OLD-FASHIONED’ BRAND
Milwaukee-based tool manufacturer and distributor Snap-on Incorporated struggled to relate to millennial technicians, who differ from the old-guard mechanic the company had served for decades. It was critical to learn why their products were becoming less relevant to younger users, and to discover what would move the needle for youth.
Elevation Marketing used its proprietary innovation process interviewing millennial technicians then stimulating collaboration to visualize and design exciting new products.
Twenty new, millennial-relevant products were introduced within six months of Elevation’s engagement, and resulted in $50 million in incremental sales.