SNAP ON

INNOVATION REBOOTS ‘OLD-FASHIONED’ BRAND

The Challenge

Milwaukee-based tool manufacturer and distributor Snap-on Incorporated struggled to relate to millennial technicians, who differ from the old-guard mechanic the company had served for decades. It was critical to learn why their products were becoming less relevant to younger users, and to discover what would move the needle for youth.

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Case Study

Our Approach

Elevation Marketing used its proprietary innovation process interviewing millennial technicians then stimulating collaboration to visualize and design exciting new products.

The Results

Twenty new, millennial-relevant products were introduced within six months of Elevation’s engagement, and resulted in $50 million in incremental sales.

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Case Study

If you’re looking for smart marketing solutions that support stronger sales, let’s talk.