INNOVATION PROCESS IDENTIFIED OPPORTUNITIES FOR NEW AND RELEVANT PRODUCTS
Sara Lee identified a potential market and needed an insights partner to help assess its viability and innovate its products. The company saw an opportunity to expand its portfolio by introducing a premium line of frozen and finished bakery goods to the food service channel.
Elevation Marketing used its proprietary innovation process that begins with a multi-stage discovery phase that ultimately helped develop concepts in three areas of opportunity.
- Developed 28 new product concepts
- 42 co-branding partners
- Met its year-one projections in just six months