ROYAL SERVICES

B2B REBRANDING STRATEGY INCREASES REVENUE PERFORMANCE

The Challenge

Royal Services — a facility management services provider —  approached Elevation Marketing with the task of improving the inflow of new opportunities into the company’s sales pipeline.

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Our Approach

Improve sales pipeline velocity through a series of rebranding strategies aimed at clarifying the company’s robust service offerings and simplifying the decision-making process.

Elevation Marketing launched a comprehensive internal rebranding campaign that included a suite of business capabilities collateral to facilitate and strengthen communication between highly distributed sales teams.The rebranding strategy also featured an end-to-end inbound marketing website to accelerate pipeline performance with interested, qualified buyers. The website supported the company’s vision of maintaining one point of contact and one point of responsibility for facility service requests.

The Results

  • 23% organic traffic for non-branded keywords grew
  • Royal Services ranks first page, Top 5 of Google
  • 162% more organic search traffic in 90 days

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