Case Study: Royal Services – B2B Rebranding Strategy Increases Revenue Performance

The Challenge

Royal Services — a facility management services provider —  approached Elevation Marketing with the task of improving the inflow of new opportunities into the company’s sales pipeline.

Our Approach

Improve sales pipeline velocity through a series of rebranding strategies aimed at clarifying the company’s robust service offerings and simplifying the decision-making process.

Elevation Marketing launched a comprehensive internal rebranding campaign that included a suite of business capabilities collateral to facilitate and strengthen communication between highly distributed sales teams.The rebranding strategy also featured an end-to-end inbound marketing website to accelerate pipeline performance with interested, qualified buyers. The website supported the company’s vision of maintaining one point of contact and one point of responsibility for facility service requests.

The Results

  • Gained product consideration amongst golf course superintendents
  • Strengthened product positioning
  • Identified marketing model that resonates with buyer personas
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