A leading manufacturer of turf playing surface solutions for soccer, football, baseball and golf courses—Profile Products needed to improve its public relations strategy to increase exposure for both its Profile Golf and Turface Athletic lines. The two lines are leaders in their respective fields, but the existing PR strategy was failing to convey that story effectively. The company needed to better showcase notable work for these two lines, and improve its overall presence as an industry thought leader.
Case Study: Profile Products – Public relations, with integrated social media campaign significantly boosts brand awareness and product recognition.
Conduct media research to establish a robust content placement strategy including strategic points of engagement with targeted media. Then, build rapport with members of the media to leverage content opportunities while becoming engrained in editorial processes of targeted publications.
- More than 3 million potential impressions created
- A greater than 260 percent increase in Turface social media engagements
- 1,350 percent increase in year-over-year media coverage