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Pairin: A well-crafted social media messaging strategy helps tech startup attain thought leadership and build target audience engagement within the competitive psychology-assessment testing industry.

The Challenge

Pairin’s cloud-based, online survey solution was successful with enterprises and enabled the startup to raise initial capital; however, the market was already overcrowded and offered limited growth potential. The company decided to quickly pivot to a more expansive mission to differentiate its brand from competitors.

Our Approach

Elevation Marketing engaged industry media and social media influencers to promote Pairin as experts in educational preparedness and professional development.

The Results

Achieved massive engagement with industry decision-makers, registering measurable double- and triple-digit percentage growth across all social media channels.

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