ELEVATION MARKETING’S LEAF INNOVATION PROCESS INSPIRES NEW PRODUCTS, CHANGING THE NARRATIVE FROM CRISIS TO OPPORTUNITY.
After suddenly losing its account to supply Starbucks®specialty sandwiches, Miracapo had to pivot quickly to fill capacity for its idled equipment. The company engaged Elevation Marketing to initiate research and inspire discovery of new food products that could stop the losses and re-engage the equipment Miracapo had invested in.
After discovering new insights through competitive analysis and interviews, Elevation Marketing conducted its unique Envision workshop to brainstorm original product concepts
Developed 17 new food products and increased production line to two shifts. Miracapo exceeded annual production forecast by 33%.