REFRESHING A BRAND WHILE HONORING TRADITION
Microchip had traditionally focused its brand creative on the technical aspects of its products and applications. The company wanted a fresh approach, but differing opinions and an overabundance of research made building consensus challenging.
Elevation Marketing synthesized research and stakeholder input to develop a selection of mood boards that blended established brand elements with fresh design thinking.
A design aligned to company strategy and culture that honored tradition while appealing to a modern audience was used to create a presentation template that also served as the foundation for all future creative.