Case Study: Mercaris – Thought Leadership and PR Strategy that increased brand awareness and top-of-funnel opportunities

The Challenge

The sustainable agriculture market Mercaris serves was growing rapidly, but the revenue was not keeping pace. They needed a comprehensive strategy backed by market and company research to increase brand awareness and generate more leads.

Our Approach

Establish Mercaris as the industry thought leader to raise its profile and grow market share

The Results

In the first 10 months, Mercaris earned 548 media placements through press releases and unique media mentions, resulting in an equivalent ad spend of $23M. The company has gained exposure to more than 260 million online views with highly positive to neutral sentiment. With the help of online media mentions, referring domains and referring pages, website metrics continue to increase.

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