Crop Production Services — an agricultural wholesale distributor — wanted to increase brand recognition for its Loveland product line to drive sales growth and ensure return on investment.
Case Study: Loveland – B2B Persona Marketing Strategy Increased Product Sales
Leverage persona marketing in content strategy. Elevation started by defining buyer personas to deliver the right content to the right person at the right time for the best ROI. We analyzed the agriculture market, conducting surveys to understand grower needs, then launched the “This Land is Loveland” ad campaign.
Elevation combined images of inviting, agricultural landscapes and custom messaging to craft a relatable brand persona that explicitly addresses the unique needs of its high-ROI target audience: growers.
- Built consumer awareness against major national competitors
- Increased product sales