LIFELOCK
INBOUND MARKETING CAMPAIGN STRATEGY ONLINE B2B SALES FUNNEL BLUEPRINT
The Challenge
LifeLock wanted to optimize its B2B content distribution and improve the path to conversion for its B2B managed services. The company aimed to improve the efficiency of its online sales funnel and inbound marketing strategy.
LifeLock called upon Elevation Marketing to develop a B2B web design, leveraging inbound for engagement.
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Our Approach
A robust yet scalable inbound marketing website that integrated Marketo, Salesforce and Google Analytics to analyze entry points, sources and behavior of site traffic.
Using unique buyer personas and site analytics as a guide, Elevation Marketing effectively catered site content to visitor needs, distributed content among appropriate channels and funneled site visitors through the buying process.
The Results
With more optimized content and visitor paths, the site generated a more than
