Inbound Sales Case Study: LifeLock

Lead Generation Strategy Results in a 54% Lift in Inbound Leads

LifeLock, an industry leader in identity theft protection, wanted to grow its market share in the B2B marketplace. Elevation Marketing was tasked with the challenge of desigining a simple sales funnel to improve web conversion for B2B inbound sales.

We implemented a user-friendly inbound marketing website using Marketo’s marketing automation platform with Salesforce integration.

Download the LifeLock Inbound Sales Case Study and get access to:

  • A full funnel conversion strategy that resulted in a 54 percent increase in inbound leads
  • LifeLock’s proven blueprint for increasing company webpage views
  • A leveraged analysis of the b2b buying cycle for the high-tech industry

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