LifeLock, an industry leader in identity theft protection, wanted to grow its market share in the B2B marketplace. Elevation Marketing was tasked with the challenge of desigining a simple sales funnel to improve web conversion for B2B inbound sales.
We implemented a user-friendly inbound marketing website using Marketo’s marketing automation platform with Salesforce integration.
Download the LifeLock Inbound Sales Case Study and get access to:
- A full funnel conversion strategy that resulted in a 54 percent increase in inbound leads
- LifeLock’s proven blueprint for increasing company webpage views
- A leveraged analysis of the b2b buying cycle for the high-tech industry