Gowan sought to proactively ensure its staff are well prepared to swiftly and effectively respond to the media, community leaders and stakeholders in the event of any unforeseeable emergency. The company sought expertise in order to help strengthen its crisis management capabilities and develop an emergency preparedness and communications plan.
MEDIA TRAINING MODULE AND CRISIS MANAGEMENT STRATEGY HELP BUILD COMMUNITY TRUST, PRESS RELATIONS AND CUSTOMER LOYALTY.
Elevation Marketing initiated a phased approach to crisis management and communication ensuring that Gowan successfully stewards its corporate social responsibility.
Gowan meets the information needs of their stakeholders often exceeding their audience expectations earning them trust and building customer loyalty.