Ellucian decides to refocus its brand message and dispel disinformation about its products and implement tactical marketing to drive sales.

The Challenge

Undertake the required groundwork identifying the right buyer personas to communicate the superior advantages of Ellucian’s products while recommending highly relevant marketing messages to use throughout the buyer journey, effectively enabling Ellucian’s sales team to have meaningful conversations with decision-maker prospects and close deals.

Our Approach

Elevation Marketing’s team created a messaging matrix aligning Ellucian’s brand position after leveraging insights revealing the correct personas to target.

The Results

Delivered thought-leadership assets in a campaign to drive net-new business for Ellucian, capture mindshare and establish strong industry relationships.

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