Duracell: With latest 3D animation techniques, Elevation’s design team introduces the unique features of Procell batteries to professional buyers.

The Challenge

Duracell targets procurement professionals with a Procell battery line that has been designed exclusively for their enterprise needs, but costs more than consumer batteries. However, these buyers will surely ask­—is there a difference between the longevity of consumer and professional batteries, and is it worth paying the extra cost?

Our Approach

Bring Procell batteries to life with exciting marketing tactics and video offering a “set it and forget it” value proposition.

The Results

Elevation’s creative work compels awareness that premium Procell batteries are purpose-built with cost savings in mind, resulting in increased performance.


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