Case Study: Agrium – Creative Print Ad Design Spurs Renewed Investment

The Challenge

Agrium (Direct Solutions) came to Elevation Marketing in need of a direct marketing campaign that introduced its new product — MultiGuard Protect — to the golf industry and made target audiences aware of its benefits and availability.

Our Approach

Convey the product’s immediate, value benefits through colorful, inviting campaign asset pieces, including print ads, direct mail and press releases that included customer testimonials.

The Results

  • 30 percent year-over-year increase in sales volume
  • Minimized cost of customer acquisition, while improving business bottomline
  • Strengthened Agrium (Direct Solutions) brand preference and product line consideration
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