Case Study: Agrium – Creative Print Ad Design Spurs Renewed Investment

The Challenge

Agrium (Direct Solutions) came to Elevation Marketing in need of a direct marketing campaign that introduced its new product — MultiGuard Protect — to the golf industry and made target audiences aware of its benefits and availability.

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Our Approach

Convey the product’s immediate, value benefits through colorful, inviting campaign asset pieces, including print ads, direct mail and press releases that included customer testimonials.

The Results

Year-over-year increase in sales volume

Minimized cost of customer acquisition, while improving business bottom line.

Strngthened Agrium (Direct Solutions) brand preference and product line consideration.

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