DAWN FOODS:

HOW CAN A 100-YEAR OLD COMPANY BE DISRUPTIVE?

The Challenge

When Dawn Foods’ 100th Anniversary brand awareness campaign went off without successfully driving new leads, the company reached out to Elevation Marketing for help in revitalizing the brand and developing a creative strategy to bring new customers into the franchise, and drive current customers into the lower sales funnel.

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Our Approach

Elevation’s team identified Dawn’s key strengths, and recommended creatively disruptive ways to communicate the benefits of partnering with Dawn Foods.

The Results

Dawn Foods was thrilled with the five, out-of-the-box concepts developed by Elevation that pushed the brand creatively beyond the expected.

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If you’re looking for smart marketing solutions that support stronger sales, let’s talk.