COMPREHENSIVE MARKETING CAMPAIGN BOOSTS STAGNATING REVENUES
A family-owned international manufacturer of pressure relief valves, Dante Valve received about 85 percent of its business from the military. But even with a strong overall reputation, Dante struggled to grow business with industrial customers. Elevation would need to create a comprehensive marketing strategy that would improve revenues, and effectively introduce the Dante brand to more industrial prospects.
Engage in research efforts to better understand Dante’s position in the industry, and then develop a comprehensive marketing campaign – including a website refresh, social media campaign and marketing collateral development to support sales, and to communicate Dante’s competitive advantages.
- Now seen as the premier company in the commercial valve industry
- Developed new industrial segment relationships through a focus on brand awareness
- Core competencies – engineering, customer service, pricing and delivery – now stand out to industrial customers