A family-owned international manufacturer of pressure relief valves, Dante Valve received about 85 percent of its business from the military. But even with a strong overall reputation, Dante struggled to grow business with industrial customers. Elevation would need to create a comprehensive marketing strategy that would improve revenues, and effectively introduce the Dante brand to more industrial prospects.
Case Study: Dante Valve – Comprehensive marketing campaign boosts stagnating revenues
Engage in research efforts to better understand Dante’s position in the industry, and then develop a comprehensive marketing campaign – including a website refresh, social media campaign and marketing collateral development to support sales, and to communicate Dante’s competitive advantages.
- Now seen as the premier company in the commercial valve industry
- Developed new industrial segment relationships through a focus on brand awareness
- Core competencies – engineering, customer service, pricing and delivery – now stand out to industrial customers