Positioned for years as the manufacturer of choice within the carbon fiber market, Composite Resources has never relied too heavily on advertising to reach its niche market. However, the company realized the onset of overcrowding in its market space and seized the opportunity to create a sustainable competitive advantage through partnership with Elevation Marketing.
This case study speaks to the integrated marketing strategy we used to strengthen Composite Resources brand positioning.
This case study includes:
- A sustainable recipe for blending inbound and outbound marketing tactics for brand marketing and lead generation
- Detailed reasoning behind identity collateral design and visuals