BUILDING BRAND AWARENESS AND AMPLIFYING THOUGHT LEADERSHIP
Clune had an excellent reputation in the markets it served, but with expansion into and/or within major metropolitan areas—Washington, D.C., New York City, San Francisco and Los Angeles—it needed to introduce its capabilities to new audiences and establish itself as a leading contender where it had limited brand awareness.
Elevation Marketing wove together a trio of strategies into a comprehensive 12-month plan. PR centered on thought leadership. Customer engagement incorporated communications, email campaigns and a signature customer event. New collateral was invigorated by refreshed design.
Clune launched its integrated communications plan with a successful kick-start from Elevation’s execution of an initial series of emails, press releases and print ads in several cities.