Brand Positioning Case Study

Solidify Chicago Pneumatic’s #1 Brand Position In Manufacturing

This case study is a selection from “The Power of Red” campaign, for which Chicago Pneumatic, also known as “CP,” grew sales opportunities by 84 percent with Elevation Marketing’s brand positioning services.

CP tasked Elevation Marketing with developing a full creative suite and strategy for articulating the company’s differentiation against competitors in the compressor manufacturing industry. CP was seeking international expansion and wanted to ensure a seamless and profitable transition by properly aligning their brand position with the company strategy and business model.

This case study explores:

  • Improving brand positioning with stronger manufacturer distributor relationships
  • Differentiating with design
  • Keeping the global core, while casting brand value at the local level

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