Case Study: Rain Bird – Product launch with integrated marketing plan and social campaign

The Challenge

Rain Bird wanted to gain share for the unique rotary nozzle it had developed for the residential landscape market. However, despite a superior product and positive brand reputation, the company’s market share was limited.

Our Approach

Develop a creative, fully integrated campaign using real landscape contractors to promote authenticity.

The Results

The R-Van nozzle product launch exceeded all key performance metrics established by Rain Bird, including customer demand. 600+ videos uploaded by contractors during the campaign, 1M+ impressions, 10K+ shares and retweets, 24+ coverage in targeted publications, 1,100+ registered leads generated.

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