Rain Bird wanted to gain share for the unique rotary nozzle it had developed for the residential landscape market. However, despite a superior product and positive brand reputation, the company’s market share was limited.
Case Study: Rain Bird – Product launch with integrated marketing plan and social campaign
Develop a creative, fully integrated campaign using real landscape contractors to promote authenticity.
The R-Van nozzle product launch exceeded all key performance metrics established by Rain Bird, including customer demand. 600+ videos uploaded by contractors during the campaign, 1M+ impressions, 10K+ shares and retweets, 24+ coverage in targeted publications, 1,100+ registered leads generated.