UNIFIED MARKETING CAMPAIGN STRATEGY
LogMeIn came to Elevation Marketing in need of fresh digital content – produced in volume – to older content no longer effectively supporting its lead generation strategy.
Develop a comprehensive content plan based on an audience-centric campaign theme and mapped to phases of the buyer’s journey and tactical channels.
As a result, these benefits were achieved:
- Replaced a tactical, one-off approach to content development with a comprehensive campaign content plan mapped to buyers, tactics and channels
- Introduced storytelling as a critical part of the company’s go-to-market strategy, helping boost customer engagement with the brand
- Developed a library of engaging, high-quality content assets, aligned with campaign themes, to support digital tactics