Amazon, a global consumer brand, accelerates its expansion into the B2B world of employee incentives. Elevation Marketing was tasked with the challenge of branding a new offering while connecting global strategy with global tactics.
We implemented a plan to develop the entire brand’s creative and graphical look across microsites, white papers, case studies, sales and marketing training materials and trade show graphics.
This case study explores:
- Create a more sophisticated B2B strategy informed by global research
- Accelerate double-digit growth of a product offering
- Launch a first-ever 5-day sales summit conference
Download the Amazon Incentives Brand Expansion Case Study to see how a B2B brand expansion strategy can help grow your business and reveal new opportunities.