Case Study: Amazon Incentives

Uniquely Branded B2B Offering Drove 4X Increase in “Buy Now” Button Clicks

Amazon, a global consumer brand, accelerates its expansion into the B2B world of employee incentives. Elevation Marketing was tasked with the challenge of branding a new offering while connecting global strategy with global tactics.

We implemented a plan to develop the entire brand’s creative and graphical look across microsites, white papers, case studies, sales and marketing training materials and trade show graphics.

This case study explores:

  • Create a more sophisticated B2B strategy informed by global research
  • Accelerate double-digit growth of a product offering
  • Launch a first-ever 5-day sales summit conference

Download the Amazon Incentives Brand Expansion Case Study to see how a B2B brand expansion strategy can help grow your business and reveal new opportunities.

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