Among the 10 largest cable providers in the US, Cable ONE struggled with awareness among small business and enterprise customers for its internet and cable service offerings. Cable ONE needed a comprehensive strategy to define core value messaging for a media campaign targeting these audiences. It also needed Elevation to facilitate employee business referral programs.
Case Study: Cable ONE – Media branding campaign and employee referral program increase customer leads and business referral volume.
Deliver a three-phase targeted approach that involved the creation of messaging specific to brand attributes which tied directly to dental supply market expertise. Elevation then created brand awareness through media exposure and further messaging that ultimately nurtured relationship building at a highly-attended dental market trade show.
- Clarified Cable ONE’s value proposition for two target markets
- Created a strong gateway for future media campaigns
- Exceeded goals of 100 and 110 referrals each month for associate and agent referral initiatives