AVNET IDENTIFIES THAT PROVIDING MORE CONVENIENCE TO PARTNERS BY GIVING ACCESS TO INFORMATION IN ONE CENTRALIZED PORTAL—INSTEAD OF MULTIPLE SITES—INCREASES SALES.
Avnet approached Elevation Marketing to help the business build a successful and user-friendly web portal to deliver up-to-date information to partners, deepen relationships with internal teams and drive incremental sales. Elevation created a marketing campaign to inform internal parties of the site and also appeal to new partners.
Elevation handled the entire site build and communication plan, measuring success by tracking partner participation, membership, downloads, email opens and click rates.
Elevation created Avnet Premier, the exclusive one-stop portal for the latest information that immediately and successfully closed sales and marketing gaps.