Sales Enablement B2B Case Study: Arrow | Elevation Marketing

ARROW:

ELECTRONICS INTEGRATOR TAKES THE LEAD

The Challenge

After consolidating two business units with disparate sales approaches, Arrow needed help developing strategic marketing to support the rollout of new lifecycle services solutions to customers, and reposition as the market leader. Arrow engaged Elevation Marketing to create a comprehensive library of sales enablement materials within a tight 60-day timeline.

 

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Case Study

Our Approach

Elevation organized a workshop, developed a market positioning strategy, content plan and comprehensive sales enablement program with full content library.

The Results

Elevation leveraged information from the workshop to define Arrow’s target audience and create the messaging required to successfully differentiate Arrow from competitors.

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Case Study

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