CRISIS COMMUNICATIONS PLAN PRESERVES BRAND
Due to the sensitive nature of its products, Apache Nitrogen needed to build an action plan in case of an on-site emergency. With Elevation Marketing’s help, the company developed a strategy for responding to situations rapidly, while keeping the business running smoothly.
Collect qualitative information from government agencies, companies, public hearings and local councils to form an in-depth crisis communications plan.
- Created a way to share integral, time-sensitive information quickly and accurately
- Detailed strategies to maximize reputational protection
- Established response workflow to make reactions to emergencies predictable and instantaneous