Case Study: Apache Nitrogen – Crisis Communications Plan Preserves Brand

The Challenge

Due to the sensitive nature of its products, Apache Nitrogen needed to build an action plan in case of an on-site emergency. With Elevation Marketing’s help, the company developed a strategy for responding to situations rapidly, while keeping the business running smoothly.

Our Approach

Collect qualitative information from government agencies, companies, public hearings and local councils to form an in-depth crisis communications plan.

The Results

  • Created a way to share integral, time-sensitive information quickly and accurately
  • Detailed strategies to maximize reputational protection
  • Established response workflow to make reactions to emergencies predictable and instantaneous
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