When you work with toxic and potentially volatile chemicals, you have to be prepared for everything, including catastrophic disasters. Without an effective crisis management plan in place, you don’t just risk immediate danger — you also face a permanently tarnished reputation.
Apache Nitrogen Products — a leading manufacturer of ammonium nitrate-based products — teamed up with Elevation B2B Marketing to develop a comprehensive, multi-hazard crisis and emergency readiness plan designed to:
- Arm its team with knowledge to respond calmly and collectively to challenging situations
- Protect the company’s reputational assets during a crisis
- Improve reaction time with established response workflow
Download the Apache Nitrogen crisis communications case study and learn the fundamentals of a crisis communication plan.