Amazon Business identified that too many vendors were involved in managing its trade show participation, leading to overlapping efforts and an inconsistent brand experience at each show. The company identified part of the problem was that each event lacked connection to its brand messaging.
Case Study: Amazon Business — move to Elevation ensures a tactical marketing strategy is married to exceptional event execution.
Elevation turned a comprehensive creative and messaging strategy into perfectly executed events, consistently building brand awareness and accelerating sales for Amazon Business.
Elevation provided the blueprint for rolling out successful trade events consistently, contributing to Amazon Business’s participation in more than 80 shows annually.