Case Study: Agrium

3X Sales Revenue with a Multi-Channel Strategy

Global fertilizer manufacturer Agrium Advanced Technologies was targeting the turf and ornamental market with an expanded product line, and needed to build strategic awareness. The company has a testing culture with buyers constantly looking for cost-effective fertility programs with more environmentally acceptable products.

See the multi channel marketing strategy that fueled a 3x increase in product revenue for Agrium.

This case study covers:

  • Creating compelling value propositions for audience-targeting
  • Using data intelligence to drive product awareness
  • Monetizing big data to upsell and cross sell to customers more effectively

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