Global fertilizer manufacturer Agrium Advanced Technologies was targeting the turf and ornamental market with an expanded product line, and needed to build strategic awareness. The company has a testing culture with buyers constantly looking for cost-effective fertility programs with more environmentally acceptable products.
See the multi channel marketing strategy that fueled a 3x increase in product revenue for Agrium.
This case study covers:
- Creating compelling value propositions for audience-targeting
- Using data intelligence to drive product awareness
- Monetizing big data to upsell and cross sell to customers more effectively