Technology marketing is moving quickly, but the sales cycle often lags behind. Tech marketing executives care about driving leads into the funnel, but how do you control the quality of those leads? Content marketing is an effective tool to persuade buyers and accelerate leads through the consideration process. Consider the following questions to sharpen your content strategy and boost your tech marketing efforts:
ARE YOU SOLVING YOUR CLIENT’S PROBLEMS?
Here is a familiar challenge – typically in B2B there is a lengthy sales cycle. How do you shorten the sales cycle? Brands should be utilizing content marketing today to educate, inform and position themselves as an authority. Technology marketers demand it – are you delivering?
ARE YOU OPTIMIZING YOUR CONTENT ACROSS MULTIPLE CHANNELS?
In fact, 87% of B2B marketers say online content has major or moderate impact on their decisions. Content marketing works across multiple channels with one voice: Blogs, Website, Social Media, Apps, Video, Images, Brochures, Print, Trade Shows, and Press Releases.
TECHNOLOGY MARKETING STORY TELLING
Are you speaking your customers’ language? To be most effective in your communications, you should be speaking to human nature – are you connecting with them?
Telling a story with an engaging, creative point of view is the key. Sharing a day in the life of your buyer is an effective way to connect with your buyer, demonstrating your understanding of their pain points, and how your brand, service or product can solve their problem.