Q&A with Traffic Manager Caroline Porter
For the month of January get to know Caroline Porter and what it’s like to be a traffic manager at Elevation.
What do you do in your role at Elevation?
As a traffic manager, I handle everything from daily work orders to budget changes, schedule changes, and new project estimates alongside the Senior Traffic Manager, Jess.
My day-to-day tasks involve assigning projects at all different stages to our creative team members, whether content or design and helping them stay on track with project schedules and budgets.
Often times, many different project requests come in at one time, so there’s never a dull moment and every day is full of its own excitement. Personally, I like to think of my daily goal as making everyone’s lives a little easier, from our creative team to our traffic department.
Tell us about a typical day in the life of Caroline.
I live pretty far from the office, so my day starts around 5:30am when I get up to get ready for the day, have a couple shots of espresso, and spend some time playing with my cat, Duchess before heading in to work.
Once I’m in the office, I start the day by catching up on emails (with more caffeine!). I usually have a queue of 5-10 project requests or changes first thing in the morning to send to our creative team before our morning status meetings.
After the morning meetings, my day is filled with creating and updating project schedules and truly playing traffic manager for the projects due that day and week. Often times, my day also involves assisting Jess with new estimates and always keeping track of budgets just as much as timelines.
I’m in at 8 every day and out by about 5:30, and after work it’s all about spending quality time with my boyfriend, trying to get in a workout, and winding down to get ready for the next day.
When I have time, I enjoy putting on a new movie at night or binge-watching Sherlock for the 500th time. On the weekend, I love trying new breweries and wine bars and eating my way through the East Valley (especially anything at Agritopia).
And as pretty much everyone at the agency and in my life knows, every day involves a lot of listening to my favorite band, Interpol, and plotting when I’ll see them on tour again next!
What is the biggest perk/benefit of working at Elevation?
Other than the endless snacks, it’s being able to collaborate with people from a wide variety of backgrounds with different skill sets.
I learn something new every day from my co-workers in our morning meetings or through working together on projects. This is a place where curiosity is constantly rewarded with new knowledge.
What would people never guess you do in your role?
I think people see our Traffic department as quite serious (and budgets and schedules are very serious to us!), but I get to laugh every day with my co-workers, too.
You have to find the humor in the crazy days in particular, and I think having a good laugh helps to keep things in perspective while still respecting our work processes.
People also might not realize that being a traffic manager involves quite a bit of interpersonal negotiation, whether between the account services team and us or sometimes even the content and design teams. I spend a lot of time negotiating time!
What are 3 words you’d use to describe Elevation Marketing?
Engaging, growing, and lively.
If you could learn to do anything, what would it be?
Play the guitar. I played the piano regularly for about 12 years, so I’d love to pick up another instrument one day that allows me to play some of my favorite songs.
What is one thing about you that would surprise people?
It won’t surprise anyone at the agency, but I’ve traveled as far as Ireland to see my favorite band play live, and have plans to see them again in Vancouver, BC and St. Louis soon! I love combining travel with other things I’m passionate about, from seeing live music to eating at Michelin-star restaurants and learning about different cultures.